With the exception of job postings and housing postings in specific markets, advertising is free on Craigslist. Users are asked to agree to the terms of service of the community and are expected to follow specific guidelines when posting advertisements but there are no financial obligations to those placing advertisements on Craigslist. This means those who post advertisements do not have to be concerned with whether or not the advertisement they place will meet their expectations in terms of sales generated.

Reaching Potential Customers on Craigslist

Another reason why posting advertisements for products or services on Craigslist is so worthwhile is the likelihood of reaching a large audience of potential customers. A review of the Craigslist fact sheet reveals pertinent information regarding the amount of traffic the website receives. According to this information Craigslist receives approximately four billion page views each month with ten million people using Craigslist each month. From these statistics it is clear that advertisements placed on Craiglist are likely to receive at least some attention from potential clients.

With so many visitors using Craigslist each month the advertising possibilities are limitless, however, there are no guarantee any of these visitors will be interested in your products or services. Like any marketing campaign, your advertisements on Craigslist must be intriguing, informative and in a location where you will reach your target audience.

Finding Your Target Audience on Craigslist

We’ve already discussed the number of visitors using Craigslist each month but the key to taking advantage of these numbers is to target your advertising in a way aimed at reaching your target audience as opposed to a wide audience of individuals who have no specific interest in your products or services. It is much more worthwhile to reach a small audience of those with a keen interest in your products or services than to reach a much larger audience of those who are not interested. Those who have an interest in your products or services are your target audience.

The key to reaching your target audience on Craigslist is placing your advertisement in the most appropriate locations. Craigslist has a specific section for businesses to advertise their services. This section is broken down into a number of categories. Those who are in the business of computer repair would be wise to place their advertisement in the computer section as opposed to the automotive section because individuals looking for computer help will naturally migrate to the computer section. It may sometimes be appropriate to place an advertisement in more than one section. This is acceptable as long as it does not cross the line to spamming the section.

If there is not a specific section for the products or services offered by your business there are a couple of options. Business owners can place an advertisement in the section for small business advertisements where it might be found by those doing a search in this section. Alternately the business owner can contact Craigslist to suggest the addition of a new category. They might be willing to oblige if they believe this category warrants an addition.

The Difference between Advertising and Spamming

Advertising on Craigslist is one thing but spamming is quite another. Placing an advertisement in an appropriate section of Craigslist is acceptable; however, placing the same advertisement in nearly every section of Craigslist websites for a number of different geographical regions is considered spam. Spam is ineffective for a number of reasons.

First of all potential customers who see a particular advertisement in a number of different locations are likely to recognize the spamming techniques and be less inclined to patronize this business. Also, if Craigslist detects the practice of spamming they may delete all of the postings and could potentially ban advertisements from the individual in the future.

The housing section of Craigslist is loaded with scammers and many of them are making thousands of dollars a day scamming people who are unaware that they’re being scammed. Although Craigslist makes great effort to post warnings on just about every page on the site including emails from potential scammers, people are still getting taken advantage.

For instance, right here where I live on the news recently there was a story about three families who were scammed out of almost $10,000 on one rental property. What the scammers do is find a listing on Craigslist that is a genuine listing w/ photo and they copy it, then they place a new ad with a lower price a price that seems too good to be true. This causes people to act fast and they take the scammers bait. In this case that’s exactly what the scammer did. He was so good that he convinced these three families that he was out of the country on business. He asked that they wire the money to him and all three families did.

And then come move-in day, three families show up with their moving trucks and belongings. Some of these families had traveled halfway across the country to relocate to this residence. What they were in for next shocked them. The house was already rented by the owner and the new tenant who was living there went to answer the door just to hear, what are you doing living in my house? By the end of the day three families were out over $10000, they had no place to stay, they had movers and moving trucks that had all of their belongings. Talk about pain!

I didn’t hear exactly how the remainder of the story went because the TV news only has so much time to tell a story, but I can only imagine the grief these families went through after that.

This is one of the many reasons why Craigslist has revamped their entire system. They did it for security reasons but at the same time locked out millions of people worldwide who actually make a living on there. I don’t think Craigslist realizes how many legitimate people were making a living on Craigslist, but all I can say is there’s a lot of people stressing out about this according to my blog traffic. I am experiencing heavy international traffic to my website so this is definitely a worldwide issue.

There are other places where you can make money online including housing, and one of them is to consider writing articles about the rentals or sales of housing in your area or the values of living in the area where you are renting or selling. In those articles you use specific keywords that you would actually use if you were searching on Google for the housing that you’re actually trying to rent or sell.

Using specific keywords to target Google search is called SEO, also known as search engine optimization.
One of the beauties about writing articles and then placing them on free article websites is that you are able to place a link from you, the author, to your website or blog. If you are a good writer and are writing on a genuine topic that informs the reader you build trust in them . If they like what they read they will click that link and visit your blog or website. Then they can see if you are a valuable source of information and have more to offer them..

Before they even arrive at your website you have already shown them your credibility so making a sale or scheduling an appointment is easy. Housing video’s are very popular and if you can drag someone from your article to your website or blog so they view your videos then you have a great chance of making a sale, rental or lease.

And don’t forget this, articles live online forever so if you did a good job, it will keep sending you customers over and over again. If one article that you wrote in under 45 minutes rented or sold one or two properties a year would you consider 45 minutes a good investment for the return that an article can give you? Imagine what 500 articles online could do for business! Remember that in housing people are always moving in and out of areas and 90% don’t use Craigslist for information. They want credible information from a local source. Tell a nice story about the history of a neighborhood and its strong points, schools, historic places and make a believer out of them. Include your photo in the article and they will think you’re their best friend and they can’t wait to meet you. An article is a salesperson that works 24/7 and costs you absolutely nothing.

Don’t have time to write an article? I have article writers who will write full time on any subject and will do all the research. All I do is post the article to the internet and insert my business link into it. How much do I pay per article? $4 each, YES $4 EACH! I outsource to a guy in the Philippines. He is a member of Wealthy Affiliate where I also belong. Wealthy Affiliate is the only place on the internet with an International community of internet marketers who freely share the ways they make money. The job bank there can help anyone out from building a website, writing articles, logo work, and much more. Many Wealthy Affiliate members actually produce their own member tutorials for members to learn from.

I don’t know about you but when someone that earns $375,000.00 a year as an article marketer produces free videos for Wealthy Affiliate members to watch and learn from, you bet your sweet Fort Knox that I will watch each one of those video’s a dozen times or more over and over again.

Craigslist’s founder Craig Newmark and CEO Jim Buckmaster aim to provide users with a helpful, noncommercial way to connect with other people in their communities [source: New York Times]. Posting for most classifieds categories on craigslist is free, and it’s also free to browse and respond to ads. The Web site doesn’t have any flashy animation or graphics — its value comes from its utilitarian design and the contributions of its users.

If all you want to do is browse the site, you can just visit craigslist.org and click away. The site has a range of broad categories, and each category has several subcategories, making it easy to navigate to the appropriate section quickly. For example, the “for sale” category features subcategories like computer, books, electronics, sporting, motorcycles and collectibles, among others.

Most ads include the member’s e-mail address. Craigslist offers a function that masks e-mail so that members don’t have to worry about their address being openly available. All transactions are between the person who posted the ad and the person responding to it. Craigslist’s employees don’t get involved in any transactions or discussions unless someone reports a problem.

If you want to participate in forum discussions or post your own classifieds, you need to create a craigslist account. The only thing you need to become a member is a valid e-mail address. The signup process is short and painless — after entering your e-mail and filling in a verification word (which helps prevent programs called bots from creating accounts to post ads automatically), you’ll receive an e-mail that includes a link you’ll need to click on to verify your account and log in. Once you’ve done that, you’ve officially joined the craigslist community.

Craigslist users act like the site’s watchdogs by monitoring the content that gets posted. Users flag posts to draw attention to those that are particularly interesting and those that detract from the site. The tags that can be applied to posts are best of craigslist (a funny or effective post), miscategorized (a post placed in the wrong section of the site), spam/overpost (a generic post or one that has been posted multiple times) and prohibited (a post that directly violates the site’s terms of use).

In this article, we’ll look at craigslist’s impact on the Internet, the corporate structure of the company and some of the controversies involving the Web site.

Craigslist has approximately four billion page views per month and approximately ten million visitors each month. The majority of these visitors likely have no harmful intentions but there is a small percentage, as on any online community, who may be seeking to harm others either physically or financially. There are, however, a number of very worthwhile reasons to use the Craigslist community for finding more information on career possibilities, meeting platonic friends or romantic partners or purchasing products or services. This article will take a look at why Craigslist is so useful but will also offer sage advice on how to protect yourself while using Craigslist.

Why Choose Craigslist for Online Searches

Many might wonder why Craigslist is so appealing. While there are other websites which focus exclusively on job searches, product purchases or meeting potential platonic friends or partners, Craigslist is unique in that it provides one convenient location for all of these types of searches and more. Craigslist might have started as a small operation focusing exclusively on the events going on in the San Francisco Bay Area but has since mushroomed into a much larger community with websites specific to different geographic regions.

The different websites focusing on specific geographic regions makes Craigslist an excellent resource because the users can communicate with those in their area directly instead of having to search through a larger database to find information on people, products and events in their area.

How to Protect Yourself on Craigslist

Craigslist is not anymore dangerous than other online communities. As with an Internet gathering place, the biggest problem is the ease in which individuals can disguise themselves and trick others into believing they are trustworthy when they are not. This applies both to individuals who seek to physically harm others as well as those who have intentions to scam others out of money or tangible items.

One of the best ways to protect yourself on Craigslist, or any online community, is to safeguard your personal information. This means information such as credit card numbers, bank account numbers, social security numbers and other similar numbers should not be given out unless the individual is positive who will be receiving the information and that it is being transmitted over a secure server. This is important because this information can be used for identity theft or other fraudulent purposes.

Care should also be taken to avoid giving out personal information such as full name, address and phone number. This is especially important because such information could be used by someone with malicious intent to locate an individual. While name, address and phone number are obvious pieces of information which should be safeguarded, it is important to note other pieces of information could be used to find a person. For example a person can be identified and located by supplying seemingly harmless information such as a first name, where high school was attended and year of graduation. Determined criminals can use this information to deduce the last name of the person which could lead to finding their address and using this information to harm or harass the individual.

The History of Craigslist

Craigslist begin in 1995, essentially as an email list run by Craig Newmark for the purpose of keeping his friends informed of interesting events occurring in the San Francisco Bay Area. This system spread through word of mouth and the list grew. After sometime others began using the list to respond to the entire list with information about other events or as a way to make requests or exchange information. Those who began responding on Craigslist began posting items such as jobs, for sale items, apartment openings and other pieces of information. Newmark wrote software to enable participants to post this information onto the website which became known as Craigslist.org. Although Newmark was approached in 1997 about the possibility of running banner advertisements on his website, he declined this opportunity.

Finding Items for Sale on Craigslist

The for sale section of Craigslist is the place to find items which are for sale. This section is divided into a variety of different categories. Users can browse through appropriate categories to find other users offering items for sale which may be of interest to them. Those who cannot find an item they are seeking can take advantage of the wanted section to post an advertisement seeking a particular item as well as the price they are willing to pay for this item. When purchasing an item on Craigslist there is always the potential for receiving an item that is not in the condition described in the advertisement. Asking many questions is the best way to avoid this type of problem when making a purchase.

Finding Jobs on Craigslist

One of the most popular sections of Craigslist is the jobs section. Job seekers prefer Craigslist over other websites designed specifically for finding jobs because Craigslist offers those posting the job the opportunity to include information such as whether telecommuting is an option or the position is a contract position in addition to whether it is full time or part time. This is significant because many other websites do not include this information and job seekers who rely on the Internet are likely to be more interested in these options that offer greater flexibility.

Browsing through Craigslist for potential jobs is surprisingly easy. Job seekers simply enter the Craigslist website for the desired geographical region and select a category from the jobs section that describes their desired field of employment. Alternately job seekers can use the search feature to find their dream job.

Community Section

The community section of Craigslist is very useful for finding a great deal of local information. This may include activities, events, activities and lost and found just to name a few. This is definitely the section to check out if you are looking for things to do or see in a particular area.

Personals Section

The Personals section is where individuals can meet platonic friends or romantic partners. This section is set up with a number of different categories making it possible for both heterosexuals and homosexuals to find potential dates. The personals section is restricted to users over 18 years of age.

Discussion Forums

The discussion forums provide a location for individuals to voice their opinions, answer questions or otherwise exchange information. This section is divided into a number of different categories to make it easier for users to find others who share their interests. Certain categories allow users to post without logging in while other sections require users to log in before posting.

Housing Section

Craigslist’s housing section offers a variety of options related to lodging. Users of this section can find apartments or homes available for rent, sublet opportunities, potential roommate situations, house or apartment swaps, real estate sales, vacation rentals and even storage, parking and office space for rent or sale.

For Sale Section

The for sale section of Craigslist is largely self explanatory. Like most sections, it is divided into a number of different categories. Each of these categories describes the types of items which are offered for sale within the category. Additionally, there is a wanted section where users may post advertisements seeking to purchase particular items. Not all of the items listed in the for sale section require a fee to be paid to receive the item. Some of these items are available for free or in barter situation.

Services Sections

In the services section, service providers may place advertisements for the types of services they offer. Advertisements should be placed in appropriate categories but if there is no appropriate category the advertisement may be placed in the generic small business section.

Jobs Section

The job section is by far the most extensive section on Craigslist. This section is broken down into a number of different categories to make it easier for users to search for potential career matches. Users may find full time as well as part time opportunities in this section as well as telecommute positions and contract positions.

Gigs Section

The gigs section is similar to the jobs section but advertisements in the gigs section are supposed to refer to one time only opportunities as opposed to ongoing work. For example advertisements for volunteer staff needed for a one day event should be placed in the gigs section while advertisements for full time staff positions should be placed in jobs.

Resumes Section

The resumes section enables job seekers to post their resumes. The key to getting noticed in this section is to use a catchy headline for the resume. The resumes are not divided into different categories making it difficult for users to search through these resumes.

Finding a Contract Position on Craigslist

The number of employees seeking work on a contract basis is increasing in leaps and bounds. More and more employees are making a move toward self employment where they are able to determine when and where they work, their fees, the types of projects they accept as well as their project deadlines. This movement is a reaction to the ever increasing propensity of corporate America to make outrageous demands on employees to generate a greater profit for the company. It is also linked to the increasing occurrence of outsourcing by corporations. Individuals see work being outsourced and realize there is an opportunity for them to work independently and accept these outsourced projects.

So, where does Craigslist fit into this picture? The simple answer is Craigslist is making it easier for employers looking to outsource and independent contractors to come into contact. Those who place a job advertisement on Craigslist are required to answer a series of questions. One of these questions is whether the position is a full time position, a part time position or a temporary contract position. Employers respond to this question and as a result the job advertisement is automatically searchable by the term of employment. Job seekers on Craigslist can enter the term, “contract” into the search to receive results which were listed as contract type employment.

The ability to search by whether or not a position is a contract position on Craigslist provides an advantage over other websites designed specifically for job seekers. This is significant because it not only helps job seekers who are looking for this type of work to find potential matches more quickly but it also helps employers as well because they are less likely to receive applications from employees looking for contract work when they have an advertisement for a full time position and likewise they are less likely to receive applications from employees looking for full time employment when they are seeking to fill a contract position. This can help to make the process of finding an employee through Craigslist quicker and more efficient.

Why Contract Positions are So Appealing

There are a number of reasons why contract positions are so appealing to members of the Craigslist community. Many of these employees are drawn to contract type work because of the flexibility it offers them. Employees who are seeking contract employment may be doing so for a couple of reasons. This may include wanting to earn extra income around the confines of a traditional job or wanting to support oneself without committing to a regular nine to five job.

One of the main advantages to contract employment is it usually includes a higher hourly rate than similar positions offered on a full time basis. This is because companies are often required to offer additional benefits to full time employee such as medical coverage, social security and workers’ compensation but they are not required to offer these benefits to contract employees. Therefore the company often compensates the contract employee for the lack of benefits with an increased hourly rate. Employees are also willing to offer a higher hourly rate because they realize they are in need of the special skills the contractor can bring to the company. This is especially true in the case of industries where there is a need to hire experts with highly specialized skills. In these cases it is much more economical for the company to pay these fees to a contractor than to hire, train and retain a full time employee with the same capabilities. Most companies are becoming aware that Craigslist is the best place to find the qualified individuals they are seeking.

There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it cost effectively. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his research or evaluate the competition.

Research before Posting on Craigslist

Advertising on Craigslist is similar to advertising in other forms of media. Despite the existing heavy traffic flows to the website, successful marketing campaigns require extensive research. This research should provide the Internet marketer and his staff with insight into where post the advertisements to most effectively reach the target audience, how to word the copy of the advertisement to make it most appealing to the target audience and which relevant keywords should be included in the advertising copy to make it likely for members of the target audience to find the advertisement easily when searching for products and services offered by the company.

Research of this capacity can be conducted either online or offline. One of the most effective forms of this type of research is to have members of the target audience fill out market surveys. The answers provided by the participants should give the marketer a good idea of what the target audience is seeking. Incorporating this information into the marketing campaign can make it noticeably more successful.

Evaluate the Competition on Craigslist

The search feature on Craigslist gives an Internet marketer an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitor’s marketing strategy and implementing these strategies as well as determining faulty aspects of the competitor’s marketing strategy and avoiding these strategies.

To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how your can not only create better products and services at more affordable prices but also write more engaging advertising copy. Many wise Internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation. This writer can use his SEO training as well as his knowledge on the subject of writing advertising copy to effectively entice members of the target audience to either purchase products or services or at least investigate these products or services further.

Working Abroad

For many the appeal of working abroad may be very alluring. This is especially appealing to those who are young and do not have any commitments such as family keeping them from taking a risk and attempting to find a job abroad. Additionally, those who are financially secure and approaching retirement may be enticed to consider a foreign job. Although the possibility of working in another country may seem intimidating to some, there are others who may enjoy the opportunity to take on this type of adventure.

Learn about Cultural Events

Those who are planning a trip to another state or country may find the community section of Craigslist to be especially helpful. Here they can search for events which may be going on during their visit or activities which may be of interest to them during their trip.

In the community section of Craigslist, users can also find information relating to volunteer opportunities or classes of interest. They can also review the local news section of a particular location to learn more about what is going on in that particular area. All of this information can be useful for users who are planning a trip as well as for those who are just interested in learning more about another geographic location.

Make Long Distance Connections

The personals section may also be of interest to those who are planning a vacation to another geographic location. Those who do not know anyone in the area might post an advertisement seeking a tour guide to show them around the city or accompany them to events. Although this may seem like a risky endeavor to those who are less adventurous, it can lead to an excellent opportunity to have a native provide you with insider information on a particular location during your visit. Of course caution should be exercised to ensure the encounter is not potentially harmful. One way to avoid being placed in a potentially harmful situation is to agree to meet those found through a personals advertisement in a busy, public location during daylight hours and to never go to a secluded location with the individual.

Find a Place to Stay

Those who are looking for affordable housing in another location might consider the housing swap category under the housing section for a particular city. Here individuals post information regarding the type of home or apartment they have, the location of their housing and information regarding when and where they would like to find another homeowner to swap homes with for a set period of time. A housing swap may be an affordable way to eliminate lodging from a travel budget but it does come with some inherent problems. The primary problem is you have to first find another homeowner who is willing to offer their housing for a period of time, secondly you have to coordinate with the other owner to find a suitable time for the swap and finally you have to rely on the other individual’s description of their domicile. Additionally, the homeowner has to be willing to allow the other individual to use their own home for a period of time. This may make many feel uneasy because they may be fearful of their possessions being stolen or their house being damaged. However, those who are willing to take this risk may find an affordable solution to lodging costs.

Answering Personals Advertisements

The personals section of Craigslist can be a great place for individuals to meet platonic friends or potential romantic partners. However, it can also be a location for predators to prey on unsuspecting victims who do not realize the threat of danger which may exist with meeting online partners in person.

One of the simplest ways to avoid potentially harmful situations is to never agreeing to meet someone in a desolate location. Initial meetings should take place in busy, public locations to minimize the potential for danger. Predators are much less likely to attempt to harm you in a public location. Additionally, it is wise to not travel to a secluded location with someone you don’t know until you are positive they do not intend to do you any harm.

Precautions should also be taken to avoid giving out personal information such as your address to those you meet online. The Internet affords a certain degree of anonymousness and some unscrupulous individuals can take advantage of this to mask their true identity.

Answering Housing Advertisements

The housing advertisements on Craigslist offer opportunities for those who are seeking housing situations such as rental of a housing location, roommate opportunities, sublets or house swaps. Care should be taken in all of these opportunities to ensure the person you are working with does not have any ill intentions towards you. This can be done by carefully screening all potential roommates or others who might be using your house or apartment.

When selecting a potential roommate it is important to verify the individual is trustworthy and able to pay the rent. It is also important to seek out an individual with living habits similar to your own to avoid the potential for conflict.

Answering Job Advertisements

Craigslist is an excellent location for finding exciting new career opportunities. There are many different job advertisements in a variety of different categories. These job opportunities include full time, part time, telecommute and contract positions. The downside to answering job advertisements on Craigslist is the advertisements are often placed anonymously. Those who place the advertisements are given the opportunity to either use their own email address for candidates to respond or to have candidates respond through an email address generated by Craigslist. Therefore, candidates do not always know who has placed the advertisements. For this reason care should be taken when responding to these advertisements to avoid supplying specific contact information. Candidates are instead urged to supply only an email address when responding to advertisements.